Reading between the lines, I think Jesus’ association with the “sinful” crowd must have drawn criticism because he participated in their festivities; after all, you don’t make many friends at a party as a wallflower (and you don’t provide extra wine at a wedding only to not drink).

Then Levi gave a great banquet for him in his house; and there was a large crowd of tax-collectors and others sitting at the table with them. The Pharisees and their scribes were complaining to his disciples, saying, ‘Why do you eat and drink with tax-collectors and sinners?’ Jesus answered, ‘Those who are well have no need of a physician, but those who are sick; I have come to call not the righteous but sinners to repentance.’
(Luke 5:29-32)

I think if Jesus lived today he would attend keg parties and hit the night clubs–the modern equivalent of “tax collectors and sinners”. It’s rather interesting that many religious conservatives warn against the very associations that Jesus kept as part of his ministry.